The Dead Pixels Society podcast

Inside SPAC: The Largest Conference Shaping School, Sports, And Volume Photography

Gary Pageau Season 6 Episode 244

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The Dead Pixels Society sits down with SPAC’s leadership, Coree Cooper and Calvin Harrell Jr., to unpack how a volunteer-driven nonprofit became the world’s largest gathering for school, sports, and volume studios—and why its focus on workflows, profitability, and community sets it apart.

Harrell describes how SPAC evolved from film-era hotel meetups into a global hub with attendees from Europe, South Africa, and beyond. We get specific about what matters to operators right now: RFPs, data and capture workflows, ecommerce platforms, on-demand print, AI-enhanced processes, and the sales moves that win and retain school and league accounts. The SPAC agenda is designed for impact—Schools 101, Sports 101, and Volume 202 for scaling teams; a dedicated trade show with 100+ volume-first vendors; and a Workflow Walkthrough that lets you compare cameras, lighting, backgrounds, extraction, and software in side-by-side pods before you buy.

Cooper also dives into SPAC’s culture of access: scholarships for first-timers, 15-minute coaching sessions that often turn into year-long mentorships, and the live-voted King/Queen of the Hill session where peers pitch ideas that save or make real money. Expect smart ways to raise average order value with banners, ornaments, and yearbooks, plus a look at a new digital yearbook solution set to debut. Beyond sessions, curated excursions—Valley of Fire portfolio shoots, Atomic Golf, and the neon museum—build real connections. New this year, the SPAC Zone on the trade show floor creates a quieter space for meetings, quick coaching, and networking.

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning

Erin Manning:

Welcome to the Dead Pixels Society Podcast, the photo imaging industry's leading out source. Here's your host, Gary Pageau. The Dead Pixels Society podcast is brought to you by Mediaclip, Advertek Printing, and Independent Photo Imagers.

Gary Pageau:

Hello again, and welcome to the Dead Pixels Society Podcast. I'm your host, Gary Pageau. And today we're joined by returning guests, Coree Cooper and Calvin Harrell. They're coming to us regarding the SPAC conference, which, if you don't know what SPAC is, we're going to learn about that. And if you don't know when the conference is and why it's great, you're going to hear about that too. Coree is the SPAC gal who runs the day-to-day operations of that great event. And of course, Calvin is the president of the organization. And they're going to share with us first, Calvin, the uh history and the what SPAC is, where it came from.

Calvin Harrell:

Wow, you don't want the full history now, do you? No, no, no. Hey, good afternoon. And thanks for having us, Gary. We really appreciate your continued engagement throughout the industry, not only for our organization, but for all of the organizations that you seem to bring information together and and provide to us. You know, SPAC comes from the same, a similar mindset and position. Uh SPAC was started in the 1950s. So it's way back in the film days. In fact, it was large format film at that time, 70 millimeter or or otherwise. When I joined in the um 70s, no, 80, 82 or so, it was a group of about uh 15 to 20 different photographers, uh, mainly California. And we had a couple of people from out of uh from Nevada, and then uh in particular, one uh came out of uh uh Kenny, came out of um one of the labs uh back in the southeast. And it was a great group of people. Uh we'd meet in a hotel room, uh, and we'd get a suite and meet in a hotel room. It was an excuse to get away and to get together, and we share information what schools were uh and districts were doing what, and how was innovation taking place and that sort of thing. SPAC has evolved over the years, and I've been an officer and in and in leadership for quite a long time, actually from the the 80s, and we've evolved significantly. And about 12 or 14 years ago, we brought uh Coree on because we we really anticipated a series or a period of significant growth that was put growth potential for our organization. It wasn't that we were really doing anything differently, although we are because we're a nonprofit, none of us uh getting paid for the doing the work that we do to bring forth this conference, but we saw that there was a significant transition in the way business was being done and in the way organizations were actually dissolving, meaning the trade organizations were actually dissolving uh uh dur during a period of time. Absolutely. And so at that at that time, we said, hey, look, we're gonna be growing. And Gary and I and Marty got together and we said, Hey, we need to bring somebody in. And that's how Coree came to us. Coree happened to be someone that I knew who was the wife of a vice principal, but I knew that she had other engagements with other organizations and in the leadership of those organizations are managing. Uh, and so I said, I think I have someone. And I made a phone call and we negotiated a deal, and Coree said, I'm in. And that was how this whole thing came about uh where we are today. Since that time, uh uh last year, we had our largest conference. It was our 70th anniversary, and we had well over a thousand people there. We even have a big portrait, uh group portrait that was taken on Risers by one of our members. Uh, we all went out and loaded up Risers, and it's a phenomenal picture. That picture is going to be super big uh and uh on display at the conference. So SPAC is a is become the preeminent conference for volume photography programs uh in the world, in fact. We have people coming from all parts of the world, from South Africa, from Europe and England and South America. We have people that actually come from everywhere to this conference. We've had them ask us and we've granted them permission to use the SPAC name uh and the SPAC acronym because it seems to carry some value and weight throughout the uh throughout the the general industry. So at this point, we are the largest conference and the most economical uh conference. And what I mean by that is the value for the dollar that's paid out. Uh we we charge we have Early Bird, which is over now, unfortunately, uh but we have Early Bird pricing on through regular pricing. The conference is held in the the last weekend of January, I think it is, Coree. Is that correct?

Coree Cooper:

No, it's actually the week before the last week. It's the week of St. Martin Luther King. So we actually officially start on the 21st.

Calvin Harrell:

And you put St. Martin Luther King on there. This week of Martin Luther King holiday. Uh, and we check in on a Tuesday and we come out uh on the following Monday. But the conference actually runs from Wednesday through Saturday evening. Uh, and Coree's gonna share with you some information about uh the excursions and a host of things that we're doing. We're looking at the biggest trade show we've ever had. The key thing that folks really have to focus on is this trade show is designed for volume photography. That means the providers of volume photography. You're not gonna see wedding albums and a lot of other stuff. This is gonna be the real meat and potatoes of a segment of the photographic industry that has been the most stable and repetitive of any element of our industry.

Gary Pageau:

Actually, I would make the argument it's probably one of the most innovative and interesting areas of the capture side of the business, at the very least, at least when you compare it to you know, weddings or portraits or other things in terms of just some of the technology, some of the e-commerce platforms, the software that's being used. It's really kind of where everything is kind of heading right now, is in the volume space, at least, I think, especially when we talk about things like you know, AI and and just you know, uh e-commerce, uh print on demand, all of those things are coming at to a head at SPAC. So, Calvin, you know, this is a long-established organization, like you said, 70 years, but at your conference, I think it's you said about 20% of your attendees are new almost every year. It's people entering the business.

Calvin Harrell:

That is correct.

Coree Cooper:

I like to mention that we offer a scholarship every single year.

Gary Pageau:

Yeah, there is a scholarship. When is the deadline for that?

Coree Cooper:

We're gonna the deadline's already passed, and we've already selected this year. The board has selected 40 people who are first-time attendees to SPAC.

Gary Pageau:

Unfortunately, I wasn't eligible for that.

Coree Cooper:

Again, we had over 150 applications this year. Yeah, uh, we have a committee go through them and decide who are the lucky 40. Um, and we do that as a way of again building our industry up.

Calvin Harrell:

Well, one of the things that we're conscious of is, you know, uh, let's just say back in the day for the sake of language and words. Uh, back in the day, uh a photographer could build a business and he builds it up into a certain size, and he could sell that business to a major player oftentimes. Yes. Uh, that that transition is taking place now. We have to create the people that are involved in the business to be able to sell our business too. Right. Because uh, you know, so if we don't bring in new new blood, new people that are looking to grow their businesses, those that have long established businesses don't have as great a value, obviously. I'm saying this is one of the benefits of bringing new people in, is so that we're bringing people that are engaged in the business that are looking to grow their business. One, they can learn from experienced people, but another piece is we're creating an actual audience that we can sell businesses to as we move through and decide, hey, you know what, it's time for me to retire, to slow down, uh, or whatever the deal might be. But it gives us an audience to sell to within this organization.

Gary Pageau:

And just within the climate of that business, right? The volume for Tiger Industry, you know, you've got, quote, a major unquote player who's gone through some challenges over the last few years, and which has created a lot of opportunity for businesses to take away business from them. In fact, when I was at SPAC last year, a lot of the conversation was with some of the uh SPAC attendees was I can't grow any faster because I I just have so many people and so much uh ability within my business. So the business is out there, which creates the opportunity, which creates, of course, interest in SPAC.

Coree Cooper:

I think also another point of view is that the board feels like these newcomers to the industry. It's hard to transition from a wedding photographer to a school volume photographer. The business models are different, the marketing is different. Even the actual shoot day when you're going to the school and setting up and taking all of that is much different. Lighting is different, you have to be able to watch some head size. So we feel that is if we can provide the best education to help newcomers to the industry get trained trained on the proper techniques, right, the proper words, what's an RFP, you know, all these things that they're gonna hear in this new industry, we are helping the independents.

Gary Pageau:

Yeah. Which I think helps everybody, right? It raises the power for everybody. And it it I don't know if it grows the whole pie per se, because as I just had one of the vendors explain to me the other day, you know, that they're not building any more schools, we're not having that many more kids. It's kind of a market, so you got to find ways to either become more profitable via becoming more efficient or sell the ancillary products, which I think is the other piece of the business, where you've got people now selling banners and mugs and and Christmas decorations and holiday ornaments and everything else with those pictures, which you know, again, that's creating a whole new opportunity for volume photographers to increase their sales and profits. And that's what they're gonna see at the trade show, is on the floor of the phone.

Coree Cooper:

Right because SPAC was pretty much school photographers, but then we found a lot of volume guys who were doing the sports business, the T and I's and all of those, those banners that you mentioned. Yeah, and we thought, you know, this is kind of marries well with our school photography, it's volume photography, and so bringing in that sports component also really added to the community.

Calvin Harrell:

And there are those of us that have been around a long time that recognize that a camera on the shelf makes no money. And so if you're only shooting, if you're only shooting during the school season and then you put 10 cameras on the shelf and they're dead until the spring, you know, uh what would that's not a good investment, let's just say. So you take the exact same equipment effectively for doing TNI and sports group photography. Right. Uh, why wouldn't you do that? And and one of the things that we're recognizing also is when we talk about percentage of participation, average order value, and that sort of thing, the sports segment is a very, very good one. Uh, in fact, it's oftentimes better than the actual school services segment for a variety of reasons because there's fewer service items, there's fewer points of contact, etc. It's not necessarily a stable because you get boards that change and everything else happens uh much more frequently. Yeah, much more frequently. But other than that, they just it was a natural marriage. Uh, one of the things that's gonna you talked about the uh ancillary items that you talk about uh yearbooks is a major one for many of the school photographers that are selling their yearbooks directly to their schools. And uh in January, I'll be introducing uh uh through with another organization a digital yearbook product that's never been seen before. And it's like it's unbelievable what is now available, what is what we're capable of in the imaging world as it relates to these volume segments, right?

Gary Pageau:

So, Koy, let's pivot a little bit to the event itself. Uh for the basics. So we know we covered it earlier, but we'll just get through the basics of where when is it and where is it?

Coree Cooper:

Okay, so it's in Las Vegas and it's out the South Point, which is only about a 10-minute ride from the strip. Uh, and we have discounted hotel rooms and also discounted resort fees. All of this information is on the website. It is January 21st through 24th. So Wednesday is pre-con day. Pre-con is an all-day class that kind of revs you up for the regular conference. It's an additional add-on to the regular conference.

Gary Pageau:

Right.

Coree Cooper:

Um, and we do cover the basics schools 101, sports 101, volume 202. This class is designed for people who've already know the basics, but now they're looking to be rather than a single operator or two owners, right? They actually need to hire a staff. How do you scale my business to grow? That's the class that you need. We also have sales training. Now, our sales trainer is a professional sales trainer, he's not a photographer, and that's a great class for you if you have any sales reps that need to learn how to sell. And then this year we have an international track. So Calvin mentioned that we've had other SPAC pop-ups, as I like to call them. We've had them in Germany, we've had them in the UK, we've had them in South Africa. They're mini SPACs, usually one day, one room, a whole bunch of speakers. We are in bringing them all back to SPAC, back to the mothership, so to speak. And we've given them a track as well because some of the business topics are a little bit different when you're talking about an international basis.

Gary Pageau:

Sure.

Coree Cooper:

So that's just basically Wednesday, but we do start off with a kickoff party. We're giving everybody the shock to hear that.

Gary Pageau:

That's that's shocking to me that that would happen.

Coree Cooper:

We got to get together and we gotta get through the hey, how was your year conversation before we start learning? Which is Thursday. Thursday, full day of education, five classes happening at the same time. Agenda and session descriptions are all on our website. Thursday night, we have our beautiful awards dinner, uh sit-down dinner, and we have a party afterwards, of course. Great entertainment I booked for this party. Friday.

Gary Pageau:

Are you revealing that now?

Coree Cooper:

Or uh, you'll have to wait a week or two.

Gary Pageau:

I was gonna say it says to be announced on the website, it doesn't say yet.

Calvin Harrell:

So, Coree, and by the way, we got I I want to plug this in. I'm not gonna speak to a specific vendor, but we have vendor partners that are absolutely unbelievable. They sponsor the nighttime parties, the the the cocktail parties, the entertainment at the uh uh uh parties and that sort of thing. They actually, that's in addition to their normal booth fee, that which is still a great rate for the booth, but they sponsor those things just to make sure that everybody is enjoying themselves. So I just want to plug that in. Our vendors, we truly appreciate them. Yep.

Coree Cooper:

Right. So then when we move into Friday, we have classes in the morning after breakfast, but then, which is very different than most shows you've been to, we have a dedicated trade show. Meaning, once trade show starts, which is at 11:30 on Friday, and we stop all education. We don't want you to have to choose between learning something and engaging with an exhibitor. We give that time dedicated to our exhibitors, and they also have sideshow rooms, which is their own sales presentations in smaller rooms. Trade show, we have over 100 vendors, 40,000 square feet, a lot of demos running in the booths. You'll have everything from lighting to backdrops to e-commerce to printers to um, am I forgetting any of the major categories? We've got even uh gear for tripods. Uh, we try to cover it all, everything that you might need in your business.

Gary Pageau:

Yep. I mean, even like packaging and uh envelopes and all of that stuff.

Calvin Harrell:

Absolutely. Vendors for all of those are there. And one thing that you missed on the educational side, Coree, the work-through walkthrough. The workflow walkthrough. Oh, man. That's a, you know, we see so many people online asking questions about how do you, what do you, should I do, uh, et cetera. What equipment should I use? Uh, this, that, and the other. And so two years ago, I think it was, we put together uh uh a program that's a workflow walkthrough, where you'll get different manufacturers' camera equipment, different manufacturers' lighting, different background systems, you know, extraction pieces, uh, just a whole nine on what's it take to get a school picture day done. Here, put your hands on the camera. How do you like the way this feels? Right. And it gives you much, much more understanding of what we're doing.

Coree Cooper:

The room is set up with individual pods. Every camera, every pod has a different camera, a different background, different lighting, and a different capture system. So you can walk from pod to pod and do a direct comparison of which system works best for you because we know that it there's not one system is the correct system, it's what works for your business. At Smack, we just want to give you all the best options. And that's on Wednesday. Now keep in mind, folks, aside from that pre-con class that I just talked about, everything, including your meals, is included in your registration price. There's no other additional unless you want a pre-con class, or I'm gonna move on to next our Tuesday fun excursions. Those things are individually on their own. You also get one-on-one coaching. We offer every attendee an opportunity to sign up for a 15-minute session with a coach of their choice, either a person specifically or a topic. We'll marry you with the best coach, depending on your topic. You can sit down with that person for 15 minutes and ask them all your pointed questions about your business and get direct feedback. And most of our coaches end up mentoring throughout the year. Like they check in. I remember Michael Rack one time told me she sat he sat down with a lady who needed to write a business proposal. She was going from a wedding photography into school photography. She got her first preschool, didn't know what to do. And Michael Rack sat down with her and they wrote a business plan. And every year, Michael Rack still meets with her because now it's become a relationship that's moving forward.

Gary Pageau:

And then so, but yeah, and then on then the last day of the of the event is Saturday, and that's another full day. I mean, that's yes, it is. I mean, for a lot of shows, the last day is a half day, but that's actually a full day.

Coree Cooper:

And we give away all of our grand prizes at closing ceremony. And this year, again, Sony has donated a camera to give away. Panasonic has donated a camera on top of I think it was like $30,000 worth of products. And when I mean products, I'm talking about tablets and computers and laptops, not just more gear that you probably already have at home.

Gary Pageau:

Right. Right. And one of the highlights for me in terms of just kind of great sessions to just watch as a spectator is the queen slash king of the hill session, which is completely unusual and weird. And I really want you to talk a little bit about that because that's something you just don't want to miss. How does that even work?

Coree Cooper:

Okay, so everyone always says to me, Coree, what is Queen and King of the Hill? So Michael Rack and TJ Rack was the one who developed this. And it's kind of like a spitball fire of your best idea to either make or save you money. Those are the two premises. Anybody in the audience can pop up and say, Here's my idea. You become the king and the audience votes. The next person pops up, they pitch their idea. The audience votes whose idea is the better idea until we finally run the gamut of the room and we end up with one king or queen of the hill. But the ideas that come out of that session are just insane. I've seen people in the back row sitting there writing down every single idea.

Gary Pageau:

Right.

Coree Cooper:

I'm sure, Gary, you've gotten a few.

Gary Pageau:

Well, it's just the whole premise of the whole thing is uh is interesting because you're really getting direct feedback on what the ideas are, unlike you know other sessions. It's a typical session, right? Somebody's up there talking, and you really have no idea whether it's a bomb or it's a hit. You know, you gotta have some pretty confidence in your idea in the first place to get up there and know it's gonna get voted on.

Calvin Harrell:

Absolutely. But one of the keys is that I'm aware of is that oftentimes we have our own ideas that we have processed for ourselves, but our world, quite candidly, no matter who we are, whatever the sophistication or or knowledge we might have, our world is relatively small. It's within our own world. When you can put it out there into the space, you can find out what the feedback is going to be like, what's the trigger that somebody says, wait a minute, if you did X, it would work this way. So it just gives you a better gauge of what creates a successful idea. Right.

Gary Pageau:

So you you kind of glossed over it a couple of times, Coree, but you didn't really go into details on what the excursions were on Tuesday.

Coree Cooper:

Okay, so okay, so we're in Vegas. And every a couple of years ago, people are like, hey, Coree, I'm coming to Vegas. It's my first time in Vegas or whatever. What can I do if I come early? So I thought to myself, what can I offer a photographer in Vegas? Well, have you ever seen any photos from Valley of Fire? It's about a 45-minute bus ride out a little bit to the Red Rocks. And we have it hosted by Panasonic. Uh, Suzette Allen will be doing a 30-minute presentation on how to capture photos in natural light. We bring three models with beautiful dresses. They get up on the red rock. So anyone with their own camera can take photos for their portfolio. If you don't want to stick around for that and you want to go ahead and take an hour hike, there's easily areas for you to hike to. We also give you lunch and we provide transportation in a charter bus. So that is the Valley of Fire excursion. A little bit later on the other side of town, we had used to do a golf tournament and it was fun, but you're stuck with the same four people for 18 holes. Not really engaging. I like people to engage. So we've gone ahead and did a buyout at Atomic Golf, which is kind of like a spin-on-top golf. We have a whole floor, eight different bays. Every bay is a different kind of a game. Every bay is actually um sponsored by an exhibitor. So you'll be engaging with an exhibitor. And we've hit some golf balls, you get some food, get some drink, you mix and you mingle. Again, provide transportation as well for that because we don't want anyone drinking and driving.

Gary Pageau:

Right.

Coree Cooper:

New this year is later in the evening. We are having an excursion to the neon graveyard, which is where all the old neon lighted signs from Vegas live. Again, it's a huge Instagrammable place. A lot of people who go out there again with cameras, right? So again, I thought it was another opportunity for our photographers to get out and do something different in Vegas that's not gambling and losing money. And again, charter bus for that as well. So those are the excursions that we're offering on Tuesday.

Gary Pageau:

And even there's there's actually plenty to do at the South Point. Um, I mean, there's a alley, there's a pool. I mean, there's there's there's stuff to do even there that's not gambling, movie theater.

Coree Cooper:

Yeah, there's a free comedy show on Friday night, uh dirty 30 at 12:30. Yeah, it's a free comedy show which a lot of people go to. You're gonna see also once you register, we have an event app on your phone, Hoover, which is basically a virtual spot for you to start meeting people. You can create your own agenda by saving the sessions you want to go to to your personal calendar. I already see at least a hundred people meeting up at the Silver out Silverado Lounge Bar at X day at X time. Right. So it's again, we create atmospheres for people to engage and network because we know a lot of education goes on, but we know that most of our learning happens when we engage with one another. Right.

Gary Pageau:

And what's great is you got those opportunities for those newcomers to come and you know find a friend. So somebody who's new to the business doesn't feel have to be feel intimidated, you know, they're gonna run into a other new people who are looking for friends and also established people in the industry who are looking to mentor some people.

Coree Cooper:

Exactly.

Calvin Harrell:

Really, we don't offer um an award system, a ranking system, or anything of that nature within our organization. And part of our reason for that is because we want parity. We want anybody should be able to talk to anybody without fear of, oh my goodness, look at all the salad they have, look at all the metals. I can't talk to them. I'm too little, I'm too small. Well, you might be small today, but you might be the one that's gonna grow if you mentor with this person and then buy their business later on. Who knows?

Gary Pageau:

Yeah. Um, so yeah, I mean, that's one of the things. I mean, if you look around the room and you see, you know, certain people who have become, you know, some of these third and fourth generation companies, and you know, they're wearing jeans and it's a regular shirt, you know, there's no pretense that they're uh, you know, as successful as they are.

Calvin Harrell:

No, you've got people that are doing, you know, one school to people that are doing three or four thousand schools. Right. Right. Holy smoke. You know, uh, that's a huge gamut, and and you think differently as you grow your business. People on people find out that you have to think different to do 50 schools rather than five or a hundred schools or five hundred schools. You have to change the way you're thinking, not only the way you do business, but the way you think about business. It's an engaging environment, and we've we purposely kept it this way so that we would have the ability for people, especially new people, to learn as quickly as possible. There is a premise also that was founded with the idea to keep young people and new people coming in. And that premise was if they go out and they screw up a picture day, that school could say, you know what, we don't want this ever again. Right. And now you've now you've got to go sell them on even doing the process, right? Let alone using your company because they had a bad experience. So this helps us to get around all of that and try to help people have success every day.

Gary Pageau:

So listen, we I I I think we've covered the gamut of the event and spac.

Coree Cooper:

I have one more thing.

Gary Pageau:

Oh, Coree. Well, there's always one more thing.

Coree Cooper:

Coree, there's always something new with SPAC. So everything we've talked about, we've been doing now for a couple of years. But what is new this year at SPAC?

Gary Pageau:

Coree, what's new at SPAC this year?

Coree Cooper:

SPAC zone.

Gary Pageau:

Okay.

Coree Cooper:

SPAC zone. That's what that is. SPAC zone is going to be located up at the exhibit hall, but we've created a space with couches and high tables for people to have private conversations. The trade show floor is really big and can be very loud, right? And it's hard to find somewhere to walk off and have a conversation.

Gary Pageau:

Yeah, especially with the new location because it is up and away.

Coree Cooper:

Right. So Stock Zone is a spell zone that's going to be created for all of you. In it, we are going to have a cornhole to uh tournament on uh Friday, and we are also gonna have some other games in there like Jenga and other things. Bars are gonna be Located in there as well as that's where all of our happy hour food on Friday night will be served. Okay, that's also where you'll meet your coach for one-on-one coaching. But the SPAC zone is created again for that networking, for that conversation, that small group conversation that you can actually talk and connect and share information and maybe have a little fun. Maybe you want to beat someone's butt in Jenga or something.

Gary Pageau:

Oh, no, that sounds great. So listen, I'm ready to sign up. Where do I go for more information to get my registration going for SPAC 2026 at the South Point?

Coree Cooper:

Everything is online at www.spac-usa.org. The room discount code, the registration. Right now, registration is at $559. The price increases. Uh it ends November 30th. It goes up on December 1st. So if you want to lock in that low price, do so now. If you are bringing some four or more people from your company, email me because we do have a discount code for uh groups over four from the same company.

Gary Pageau:

And where would that email be? What would that be?

Coree Cooper:

SPACGAL at gmail.com.

Gary Pageau:

There you go. Awesome. Awesome. Well, thank you, folks, for your time and your energy and your dedication to making SPAC successful. Because it's it's a I wouldn't say it's a thankless job, but you're certainly not uh uh remunerated for it. So uh thank you on behalf of those who uh who enjoy SPAC.

Coree Cooper:

Thank you, Gary. And also, by the way, we have a weekly broadcast on Tuesday. We're live on Facebook, Instagram, LinkedIn, and YouTube. Every week we talk about a different topic. And the next few weeks we will be featuring some of our speakers that will be speaking at SPAC. The whole agenda, their session descriptions, everything is there. If you've already registered for the conference, it's now time to download that Hoover app and get going on your engagement because a lot of people are setting up meetings and things like that. So join us because we'd love to have you.

Gary Pageau:

All right. Well, thank you much, folks. Appreciate your time and uh looking forward to seeing you in January in Las Vegas.

Calvin Harrell:

Home of fabulous Thanksgiving, man, and thank you for having us. All right, thank you. Take care.

Erin Manning:

Thanks, thank you for listening to the Dead Pixel Society Podcast. Read more great stories and sign up for the newsletter at www.theadpixels society.com.

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